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Buying on brand, not just price

2009 is going to see a fair few exciting changes and new things for us at omelett.es. One goal is a big push on the number of signups for Tactile CRM

With the new features we have released (and will be), the platform is really great and we know will be of great benefit to people. Part of this push will be some updates and tweaks to the website, which leads on to my main question:

Have you ever brought [business to business] services based on presentation/brand, not just price? If so, who from?

Let me give you an example, I am about to send off a stack of business cards to Cloud Contacts, however I was recommended several other companies, but chose them on their website presentation and look and feel of the business. Hopefully, I won’t regret it, but the decision was certainly based on looks.


  1. Jake, did you mean to link to cloudcontacts.com, instead of cloudcontacts.net? I certainly wouldn't choose cloudcontacts.net based on the presentation of their website!

    Steve Glendinning / 09 Jan 2009 / 1:48 pm

  2. I did indeed! Thanks for noticing.

    admin / 09 Jan 2009 / 1:56 pm

  3. Hi Jake - Allen here from CloudContacts. Please let me know if you have any questions about our service, I am happy to help. Thanks!

    Allen / 09 Jan 2009 / 8:15 pm

  4. Hi Allen, thanks for the heads up. I'm going to put the cards in the post on Monday!

    Jake Stride / 09 Jan 2009 / 8:28 pm

  5. Sounds great - just wanted to make sure you placed an order? I don't see one with your name in the order box. You can email me at the email listed in this comment if you prefer.

    Allen / 09 Jan 2009 / 8:51 pm

  6. Very interesting post, as are some of your other posts. I have bookmarked your great site for future visits.

    Marcus / 09 Feb 2009 / 10:09 pm